Brand: “a person’s perception of a product, person, experience or organization.” (The Dictionary of Brand)
Note the key word in that definition: perception. People form their perceptions from any number of contacts with you, be it your product or service, website, a news story, brochure, email, Facebook, viral video, your logo or tagline.
Your brand is your greatest asset. It’s more than just your logo or your name. It’s your story.
In this interactive discussion, we’ll consider all of the elements of a solid brand system that will help articulate your stories to the folks who matter in a way that resonates with them.
We’ll also discuss the legal considerations of creating a brand and obtaining national protection: a federally registered trade or service mark. Because you need to protect your most important asset.
$10 advance / $15 door
BEAHIVE members: free
Equal parts publicist, marketer, social entrepreneur, nonprofit leader, and writer Scott has nearly 20 years of experience and a broad perspective promoting ideas, products and services in various culture-shaping domains.
Brian handles legal matters in the entertainment industries, with particular focus in the music business – artist representation, intellectual property management, deal-making, and general business governance. With a background in music, Brian enrolled in the University of Florida’s College of Law to learn the business side of the industry. While in law school, he worked at the nationally-renown law firm of Greenberg Traurig and was the founder of Music Law Conference. He graduated number five in his law school class.