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Brand. Bam! Creating + Protecting Your Greatest Asset

Event Details

Brand. Bam! Creating + Protecting Your Greatest Asset

Time: December 12, 2013 from 7pm to 8:30pm
Location: BEAHIVE
Street: 291 Main St
City/Town: Beacon, NY
Website or Map: http://beahivebzzz.com/events…
Phone: (845) 418-3731
Event Type: seminar, professional
Organized By: Scott Tillitt
Latest Activity: Dec 9, 2013

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Event Description

Brand: “a person’s perception of a product, person, experience or organization.” (The Dictionary of Brand)

Note the key word in that definition: perception. People form their perceptions from any number of contacts with you, be it your product or service, website, a news story, brochure, email, Facebook, viral video, your logo or tagline.

Your brand is your greatest asset. It’s more than just your logo or your name. It’s your story.

In this interactive discussion, we’ll consider all of the elements of a solid brand system that will help articulate your stories to the folks who matter in a way that resonates with them.

We’ll also discuss the legal considerations of creating a brand and obtaining national protection: a federally registered trade or service mark. Because you need to protect your most important asset.

Fee
$10 advance / $15 door
BEAHIVE members: free

CLICK TO REGISTER

SCOTT TILLITT
Founder, Antidote Collective / BEAHIVE

Equal parts publicist, marketer, social entrepreneur, nonprofit leader, and writer Scott has nearly 20 years of experience and a broad perspective promoting ideas, products and services in various culture-shaping domains.

He’s also the founder of BEAHIVE and the nonprofit Re>Think Local and continues to lead both, and was a producer of TEDxLongDock.

 

BRIAN MENCHER
Founding Partner, Beame & Mencher LLP

Brian handles legal matters in the entertainment industries, with particular focus in the music business – artist representation, intellectual property management, deal-making, and general business governance. With a background in music, Brian enrolled in the University of Florida’s College of Law to learn the business side of the industry. While in law school, he worked at the nationally-renown law firm of Greenberg Traurig and was the founder of Music Law Conference. He graduated number five in his law school class.

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